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Privacy Policy

Last Updated: December 6, 2025

1. Introduction

Welcome to [Your Company/App Name] (“Company”, “we”, “our”, “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to the services we provide via the WhatsApp Business Platform.

By using our services through WhatsApp, you consent to the practices described in this policy.

2. Information We Collect

We collect information that is necessary to provide our services to you via WhatsApp.

A. Information You Provide to Us When you interact with us via WhatsApp, we collect the following:

  • Phone Number: Your mobile phone number used to contact us.

  • Profile Name: The user name associated with your WhatsApp account.

  • Message Content: The text, media, or documents you send to our support or chatbot services.

  • Transaction Data: If you purchase products or services through the chat, we may collect order details (though payment processing is handled by secure third-party gateways).

B. Automatically Collected Information

  • Usage Data: Logs of when you messaged us, message delivery status, and engagement with our automated templates.

3. How We Use Your Information

We use the collected data for the specific purposes listed below:

  • Service Delivery: To send and receive messages, process your requests, and deliver notifications via the WhatsApp Business API.

  • Customer Support: To resolve technical issues or answer inquiries.

  • Opt-In Management: To verify that you have consented to receive messages from us.

  • Compliance: To comply with legal obligations and Meta’s Business Messaging Policies.

4. How We Share Your Information

We do not sell your personal data. However, we share data with specific third parties essential to our operations:

  • Meta Platforms, Inc. (WhatsApp): As our messaging infrastructure provider, Meta processes phone numbers and messages to facilitate communication. You can review Meta’s Privacy Policy here.

  • [Name of BSP – e.g., Twilio, 360dialog, ManyChat]: We use [Provider Name] as our Business Solution Provider to access the WhatsApp API. They process message data on our behalf.

  • Legal Authorities: We may disclose information if required by law or in response to valid requests by public authorities.

5. Data Security

We implement appropriate technical and organizational security measures to protect your data. However, please remember that no electronic transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

6. Your Data Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the data we hold about you.

  • Correction: Request that we fix incorrect data.

  • Deletion: Request that we delete your data from our servers.

  • Withdraw Consent (Opt-Out): You can stop receiving messages from us at any time by replying with the word “STOP” or “UNSUBSCRIBE” to our WhatsApp number.

7. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as needed to resolve disputes or comply with legal mandates.

8. Changes to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and will be effective as soon as it is accessible.

9. Contact Us

If you have questions or comments about this policy, you may contact us at:

  • Company Name: [Your Company Legal Name]

  • Email: [Your Support Email Address]

  • Address: [Your Physical Business Address]

  • Website: [Your Website URL]

How to use this template for Meta Approval:

  1. Host the Page: You cannot submit a PDF or a Word doc. This content must be hosted on a live URL (e.g., www.your-site.com/privacy-policy).

  2. Fill in the Brackets: Replace every instance of [ ] with your actual details.

  3. Third-Party Disclosure: In section 4, if you are using a “tech partner” to connect to WhatsApp (like Twilio, MessageBird, 360dialog, or ManyChat), you must list them.

  4. Navigation: Ensure there is a link to this Privacy Policy in the footer of your main website. Meta reviewers check for website legitimacy.